Word: sponsorship
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Over the weekend, corporate sponsorship tents lined the blocks, and their logos were as ubiquitous as the plodding police horses. Mountain Dew set up an "Amp Lounge," where samples of its energy drink were passed out freely. City officials handed over much of the planning to Frank Productions, a large Midwest concert promoter that brought in, as the main act, the alt-rock band Lifehouse - whose music isn't exactly conducive to rioting. While passing out beaded necklaces in the lounge Saturday, Gary Wyspiszynski, a key account manager for Mountain Dew, says "It was either going to go this...
...Price, religious studies professor at Whittier College (Calif.) and author of Rounding the Bases: Baseball and Religion in America, also thinks the Rockies should make more of their beliefs. "Nobody seems to complain when Tiger Woods promotes economic sponsorship by wearing the Nike swoosh on this shirt," says Price. "What's the difference with promoting religious affiliation? Isn't that more wholesome...
...Harvard Foundation for Intercultural and Race Relations invited Fernández—who is currently in his second term and running for re-election in 2008—to the school, with co-sponsorship from the David Rockefeller Center for Latin American Studies and the Weatherhead Center for International Affairs...
Vallas is lining up partners such as Lockheed-Martin, Shell Oil, the National Guard, various universities and perhaps even the Catholic-school network Christo Rey. With their sponsorship, he is creating an array of specialized high schools, such as a military academy, a maritime school and others focused on the arts and science. There is already a high-tech school, and Vallas is trying to persuade Microsoft to help build another. Some of the schools include paid work-study programs, which would connect the students to specific jobs when they graduate...
...North is already getting some of the economic aid it was promised under the original agreement, so Kim may feel he has some room to pressure the U.S. over the terrorist sponsorship list. And the U.S.'s ability to push back may be limited. Much of the fuel and food aid Pyongyang is now getting comes from South Korea and China. South Korean President Roh Moo Hyun has no incentive to anger Kim now that the two have agreed to a summit in Pyongyang in October. And the Chinese, in this their glorious Olympic year, have already pocketed the idea...