Word: sponsorship
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Milwaukeeans have been on a boy-cott-the-Braves campaign ever since the team's management decided to move to Atlanta next year. A beer company angrily canceled its sponsorship of home-game telecasts. Signs sprouted from buildings: ATLANTA YOU CAN HAVE THEM. Businessmen wore BYE-BYE BRAVES buttons, and fans stayed away from the ballpark; attendance this season is down almost 400,000 from...
...away on the back lot at 20th Century-Fox in Hollywood filming three half-hour episodes a week-more than the average movie crew shoots in a month. Thus the production is less polished than a feature film and sometimes barely distinguishable from the commercials Nevertheless, should ratings and sponsorship warrant, the staff stands ready for what could be "the next step" -four segments a week. All shows are filmed, and the stockpile is kept at 30. Thus, to cover Mia Farrow's absence at sea last week, Allison had an auto accident and fell into a coma, anxiously...
...before the actual invasion. An elaborate "cover" story-to the effect that the planes were actually flown by defectors from Castro's own air force-was devised. As Sorensen says, the B-26s were "World War II vintage planes possessed by so many nations, including Cuba, that American sponsorship would be difficult to prove...
...concert tour of Europe and the Middle East this summer under State Department sponsorship gives Marlboro the privilege of being the first complete festival exported from the U.S. It is an orchestra no commercial organization could afford to keep together for long, in which the first violins, for instance, include Alexander Schneider of the Budapest Quartet, and one of four violists is Soloist Jorge Mester. They are all playing for no wages at all. "They are ready," said Casals proudly. "It is time that America brought culture to the Europeans...
...More Amens. The New Testament translation was undertaken in 1956 by a team of Catholic Biblical scholars under the sponsorship of the Confraternity of Christian Doctrine, which directs the religious training of Catholic children outside parochial schools. Since the translators followed the original Greek rather than the Latin Vulgate, they had to sacrifice some sonorous phrases familiar to Catholic ears from the Douay version and from a prewar Confraternity New Testament that was based on the Vulgate. Instead of "Amen, amen, I say to you," Jesus' teaching is prefaced by "I solemnly assure...