Word: sponsorship
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...journal, titled New Society, was released last week under the sponsorship of Peretz Professor of Yiddish Literature Ruth R. Wisse. According to Associate Editor Gabriel M. Scheinmann ’08, it aims to provide the campus with a student-run outlet for dialogue regarding a Middle Eastern region defined as stretching “as far west as Morocco and as far east as Afghanistan...
...Street Journal that her stepson had to make a choice between being a driver or a public personality. What that statement illustrated was not so much Earnhardt's conundrum but her own failure to recognize that his celebrity was, is and will be the driving force behind the lucrative sponsorship deals and broad-based fan support that fuel the business. In a time when even well-heeled shops like Roush Racing are looking to outside investment capital to fund this very expensive sport, DEI just lost its biggest asset. No other driver, regardless of his success, could ever...
...favorite European side, according to Birkbeck, and more than 650,000 South Koreans have signed up for a club-branded credit or debit card since their launch a year ago. By launching local-language websites, teams can tailor marketing to fit an individual country, drumming up local advertising and sponsorship revenue. As part of its lofty pledge to become the world's biggest club by 2014, Chelsea, owned by Russian billionaire Roman Abramovich, launched a Mandarin website in January in conjunction with Sina, China's leading portal; in late March, the club unveiled another aimed at South Korea. The London...
...folk. It took a handful of references to Hillary Clinton as “Satan” and “that buck-toothed witch” (epithets people across the country invoke daily for no reward at all) to win him 1.6 million listeners a week and the sponsorship from Bigelow...
...group of Nike marketing executives gathered in a fourth-floor conference room on the company's Beaverton, Ore., campus and looked into the future. On the whiteboard were the names of five possibilities for the company's next big sponsorship push. Two of them, the NFL and the NBA, were in sports where Nike was well established, but the other three represented worlds where Nike was all but unknown: the Brazilian soccer team, the New Zealand All Blacks rugby team and a teenage golfing phenom named Tiger Woods. Wall Street was waiting to see what Nike would do to follow...