Word: sponsorship
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...year, there is not a single commercial. In spots totaling less than one minute. Texaco is politely identified as sponsor. The company is rewarded with some 10.000 letters a year ("My dear Texas Company . . .") from people who say they buy Texaco products because of its "public service" attitude of sponsorship...
...Manhattan last week Father Martin ended a three-month search through the U.S. and Canada for funds and scholars for another international seminar, endorsed by the sultan, this summer. Subject of the second priory conference: education. Ten students from the U.S. will attend the seminar under partial State Department sponsorship, and professors from Harvard, Yale, Princeton and Fordham have agreed to come. Sixteen Canadian students have enrolled, and most of the countries represented last year will send delegations...
...three months, then resigned because "the emergency phase" of Hungarian resettlement had ended. By last week it was clear how well Voorhees &.Co. had done their job: of the 29,000 Hungarians received at New Jersey's Camp Kilmer, 27,700 have been processed and sent, under sponsorship of voluntary civic and religious agencies, to their new lives in places ranging from New York City (with 1,824 resettled refugees) to San Marino, Calif, (with...
...innovators plan to finance their project primarily through advertising in the magazine, but they are also seeking sponsorship contributions from individuals...
...nothing without the finest drivers. Maserati, fortunately, has the two best men in the business: Argentina's Juan Manuel Fangio and England's Stirling Moss. At 46, Fangio, who got his start as a Buenos Aires bus driver, is a four-time world champion. Under the benevolent sponsorship of Dictator Juan Peron he parlayed his home-town popularity into a wealthy G.M. distributorship in Buenos Aires. He has continued to do well as a driver abroad. At the wheel of a racing car he is an artist. His fine mechanic's ear is attuned to the engine...