Word: sponsorship
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...that "The Priceless Ingredient of Every Product is the Honor and Integrity of its Maker. . . ." In every issue of Liberty for 52 weeks E. R. Squibb & Sons' advertising will be thus hitched to Twenty Questions. Thus did printed advertising gingerly approach Radio's formula of commercial sponsorship of an entertainment feature...
TIME'S publishers entertained many an offer from business organizations for resumption of the broadcasts under joint sponsorship. All such negotiations failed because "The March of Time," to be effective, must be independent. A fearless presentation of news might well tread upon the toes of the cosponsor, cause him to feel that the advertising value (to him) of the program was impaired...
Thus, starting Sept. 9, "The March of Time" returns to the air as a presentation of Columbia Broadcasting System, over CBS's entire network (Fridays at 8:30 p. m. E. D. S. T.). On Nov. 4 the program will return to the sponsorship of Time, Inc., to continue until mid-March over substantially the same coast to coast network as last year...
Urged to reveal more recent corruption, Congressman La Guardia enthusiastically described the Indian Motocycle pool. Enlisting the aid of Manipulator Harry Content and Pressagent Plummer, Hansell & Co. assumed sponsorship for the stock late in 1929. Plummer shot stories of a 65% increase in orders to papers in Springfield, Mass, (home of Indian Motocycle Co.), which were picked up by the Boston News Bureau, copied by its affiliate, the Wall Street Journal. Activity of the stock increased, the price was jumped from $4 to $7.50 in the second week of January 1930. Then the directors of Indian Motocycle purchased the rights...
...Macbeth Gallery gave first exhibitions to Homer Dodge Martin, Alexander Wyant, Robert Henri, George Luks, William Glackens, John Sloan, Ernest Lawson, dozens of others. William Macbeth's greatest coup was his sponsorship of his funereal friend, the late great Arthur B. Davies. Sensitive Artist Davies had a studio right over the gallery, lunched with William Macbeth every day, used to bring his pictures down to exhibit before the paint was dry, was always free to borrow all the cash in the till...