Word: sponsorship
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...whatever reason, though, not the CSA. In fact, when FM asked Bryant who we should talk to about the Christian landscape on campus, he recommended about 20 people—not a single CSA member among them. “The largest opportunity [for cooperation] would be co-sponsorship of the Veritas Forum,” Brewer says, referring to the week-long symposium of Christianity-themed speakers, workshops, and entertainment. The CSA was invited to become one of the many co-sponsors of the event, Brewer says, but because the CSA bylaws require the group...
...game is greater than any other country has for any sport," says International Cricket Council (ICC) chief executive Malcolm Speed. "Factor in the billion-plus population and an economy growing by 7 to 8%?and what that means for the value of TV rights, advertising and sponsorship?and you understand the commercial power of India...
...talks to resell rights to broadcast India's matches in individual countries. Interested media giants and cable-TV companies include ESPN, Sony Entertainment and the BBC. Money isn't flowing into the sport through broadcasting rights alone. In the last two months, the BCCI signed sponsorship agreements and other deals that raised the organization's revenue over the next four years to $745 million. During the previous four-year period, the take was just $80 million...
...opened to private broadcasters in the early 1990s, however, its potential was untapped. A state-owned broadcaster, Doordashan, held a monopoly on TV rights, and "they used to give them away," groans Thawani. Today, interest in the sport is blossoming worldwide, making televised matches?along with advertising slots and sponsorship deals?more valuable. Membership of the ICC, the sport's international governing body, has expanded from 47 countries in 1997 to 96 last year. The ICC also moved its headquarters from London to Dubai and aims to grow top-level Test cricket from 10 sides today to a 20-strong...
...that in today’s climate of simmering international tension, the Olympics is losing its relevance; not even the pretence of using the Games for its original purpose, to promote accord between the people and countries of the world, remains. Instead, we have an unabashed celebration of corporate sponsorship, Nielsen ratings, and hollow jingoism. With painted plastic cows marching, hula-hooped acrobats flying, human playing-cards dancing, and even a dragon-shaped harp fire-blowing during opening and closing ceremonies, it is no wonder some have called the Games a comedy of the absurd, more akin to a third...