Word: sponsorship
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...past four years and have attracted more season ticketholders from Los Angeles, Riverside and San Bernardino counties, beyond the team's base. In-stadium advertising revenues have more than tripled, to $17 million, since Moreno took over--the team signed Anheuser-Busch, General Motors and Verizon to new sponsorship deals this season. "I can't say Verizon is buying us now because we changed the name," says Moreno. "Verizon is buying us because we're putting a winning product on the field...
Jean Chretien’s political party, the Liberal Party of Canada, is currently under attack for what has become known as the “Sponsorship Scandal.” In 1995, one of Canada’s more “distinct” provinces, Quebec, thought it might like to leave the country. Though this did not ultimately happen, Chretien’s Liberal government felt it was important to promote Canada, and all its maple-leaf greatness, to Quebec through a massive advertising campaign. To this end, the government paid a number of advertising firms...
...million Value of a five-year sponsorship deal between London's Chelsea Football Club and South Korean electronics giant Samsung, the biggest in British soccer history
...club is currently seeking corporate sponsorship for the expedition, and a grant is pending with the American Alpine Club (AAC). The rest of the expenses will be paid out of pocket...
...events with different ethnic organizations in hopes of bringing together both similar and different people. For instance, last semester the Foundation provided funding for “Stand up for Peace,” a night of comedy featuring an Arab comedian and Jewish comedian, which had a joint sponsorship from the Society of Arab Students and Harvard Students for Israel. In addition to supporting ethnic groups on campus, the Foundation hosts its own events that encourage the betterment of intercultural and race relations. For example, the annual Cultural Rhythms festival embodies ethnic cooperation and celebrates our common humanity while...