Word: sponsorship
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...become the world's high-end playground. And getting Emirates' brand known worldwide is part of that plan: last year the airline spent $150 million to buy the naming rights for a new 60,000-seat stadium for the popular London soccer team Arsenal. It was the biggest sponsorship of its kind in British history...
...become the world's high-end playground. And getting Emirates' brand known worldwide is part of that plan: last year the airline spent $150 million to buy the naming rights for a new 60,000-seat stadium for the popular London soccer team Arsenal. It was the biggest sponsorship of its kind in British history...
...when the phenomenon of corporate sponsorship is increasingly common, what is the price of cultural authenticity? It seems that Delaware-based TD Banknorth Incorporated has come up with a firm answer to that question: $7.5 million dollars a year...
...with most things, the renaming of the FleetCenter, and the larger issue of corporate sponsorship have clear implications for Harvard. With a 24-hour library and possibly a college pub on tap for construction, the opportunities are limitless. After all, what company wouldn’t want to be associated with the fond memories of America’s future lawyers, doctors, politicians, and advertisers...
...Banknorth Garden likely doesn’t represent the wave crest of corporate sponsorship. Reality bites, but right now it’s better to ride the wave out—wait ’til sponsorship really becomes unfashionable before beginning to fight against it. Accordingly, we are left wondering how much we could get for naming rights to the editorial office...