Word: sponsorship
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...WUSA, including Mia Hamm, Brandi Chastain and Julie Foudy, were instrumental in the league's creation. This is their legacy, and they work ceaselessly to develop the league. This year, although attendance is off a bit, the financials have improved. There are more paying customers at full price, and sponsorship is increasing...
...BOURSE Adidas Score Like the German team, Adidas is a World Cup winner. After investing heavily in sponsorship at the tournament, the German sportswear maker announced a 4% rise in quarterly profits...
Springfest’s massive proportions and slick advertising were largely due to the council’s co-sponsorship with Summers, whose office footed three-quarters of the $80,000 bill in exchange for the assurances that all members of the Harvard community—not just undergraduates—would be invited and the day’s attractions would be tailored to families as well as students...
Undergraduate Council President Lee says the allegation that Summers is opposed to hip-hop artists headlining Springfest is unfounded. Rather, Lee says Springfest planners want music suitable for all ages since the event is now for the entire University community, with co-sponsorship by the Office of the President...
Perks of the fellowship program involve office space, financial sponsorship and access to Harvard’s scholarly resources in addition to regular colloquiums and discussions with other fellows—advantages that were not lost even on Harvard’s own applicants...