Word: sponsorship
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...It’s simply allowing Nike to produce a sweatshirt with the Harvard name on it, and that’s it,” said Kevin Scully, who oversees US trademark licensing for the Harvard University Trademark Program. “There is no implied endorsement, sponsorship or anything else...
Even though the women players have better Q ratings than the guys, they still aren't getting the same kind of sponsorship deals. And, according to Forbes, none of the women--not even Kournikova--gets as much in endorsement cash as Andre Agassi. "Who's running the game? Men," says Navratilova. "How many men are going to step up to the plate for women? Not very many. It's Madison Avenue. The money will first go to the men, and if money is left over, it goes to us." It's more complicated than that. "There's not too many...
From the CO2 emissions flip to the arsenic-standards flap to the energy-plan-rollout flop, George W. Bush has spent much of his presidency battling the popular impression that his White House, particularly on environmental issues, is operating under a corporate sponsorship. And some Republican poll-watchers think Bush?s only way to convince the public that his version of "balance" does more than pad Big Business? balance sheet is to borrow a page from Al Gore?s campaign handbook. "They haven?t given anyone a reason to believe Bush isn?t doing the bidding of corporate America...
...bands, available in lovely 18-karat gold, were selling for a mere $1,000 at outlets in Palm Desert, Calif., and at Las Vegas' Venetian Hotel. The suit also claims that "Damiani was bent on obtaining...the type of publicity that money can't buy: the purported endorsement and sponsorship of perhaps the world's most recognizable couple." Siegfried and Roy might have something to say about that last part...
...when the U.S. imposed sanctions on Sudan for its alleged sponsorship of international terrorism, this presented something of a problem. Taking a stand on human rights was well and good, but no Coke? Soft drink bosses lobbied the Clinton Administration for gum arabic to be exempted. Not surprisingly, they won. Just in case there's a change in that exemption or the supply they depend on dries up, big manufacturers have built up a five-year buffer stock. "Pepsi-Cola is not a joke," says Magid Gadir, general manager of the Khartoum Gum Arabic Processing Co., one of the biggest...