Word: sponsorship
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...networks as packages with traditional commercials--offer a new cash stream amid bottom-line pressures. No Boundaries executive producer Kevin Beggs says that before he and his partners secured funding from Ford, "there was interest, but there was interest in a lot of shows." But after the sponsorship, "we got an order from the WB for 13 episodes." (Says network spokesman Paul McGuire: "The WB would not have gone forward with the show unless we liked and embraced the concept of the program.") There are longer-term pressures at work too. Digital video recorders like TiVo are making it easier...
...With a corporate sponsorship from Goldman Sachs, the centennial campaign goal in sight and new institutional support for advocacy, PBHA's current officers are on their way to creating a new PBHA--one that continues direct service to those in need but that also is politically and socially active...
...joked that it was a "fun-raiser" not a fundraiser for PBHA. And while Bob Saget's scatological humor earned more than $3,000 for PBHA, the annual operating budget and centennial campaign both look healthy at the end of this year thanks to more serious ventures in corporate sponsorship and alumni fund-raising efforts...
...PBHA Vice President Andrew Park `01-'02 worked with a recent PBHA alumna at Goldman Sachs (GS) to put together a successful bid for corporate sponsorship from the investment banking company...
...Foundation funding should be important and we are having some very good luck with organizing corporate sponsorship,” Rogers says...