Word: sponsorship
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...free us from having to wear heavy and unattractive Reeboks. But I understand that improving the school's athletic program in this manner would be costly--and perhaps unsuccessful. Instead of tackling these issues independently, I realized that every other school in the country had found a panacea: corporate sponsorship...
Players from myriad varsity teams have shared my concern over the past three years, and last week's article in The Crimson regarding Harvard's resistance to corporate sponsorship rekindled frustration among many athletes. After contacting various varsity teams, I found hundreds of athletes vehemently asking for change in Harvard's policy and just a few who enjoy the status...
There are many fallacies to the comments made by Harvard officials against corporate sponsorship. First, I doubt Harvard's argument that alumni abhor the idea of corporate sponsorship. Such abhorrence, if it exists, probably lies only in a small group of older alums...
Second, the claim of Stephen Staples, Harvard's assistant director of marketing and promotions, that, "our policy helps us attract people," is unfounded and likely untrue. Anyone who has taken Ec 10 will tell you that people respond to incentives. Corporate sponsorship attracts people through promotions and prizes. Allowing a fan to shoot a hockey puck for prizes not only raises attendance but team spirit as well. And contrary to Staples' opinion, I don't feel that people leave a Celtics game bothered by the advertisements...
...past five years, NASCAR has been electric, and its reach has been growing. Its sponsors, which include wholesome chocolates and colas as well as cars and cigarettes, have been delirious. This year, for instance, UPS dropped its Olympic sponsorship and added NASCAR. Keep in mind that UPS sells its delivery services mostly to other businesses, an upmarket audience. If outsiders wanted to continue in ignorance of NASCAR because of class snobbery, who cared...