Word: sponsorship
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Harvard has always frowned on corporate sponsorship, and with the Faculty of Arts and Sciences (FAS) gigantic coffers, the athletics department can afford...
Staples says Harvard's decision not to engage in corporate sponsorship in sports is purely a matter of principle, although he knows that some schools need a corporate presence in their sports program to survive--making all matters of principle irrelevant...
While all the Ivy league schools besides Harvard have accepted corporate sponsorship, many have rules that restrict the location and appearance of the advertising...
...schools that officially accept corporate sponsorship in sports, Princeton takes one of the most conservative approaches...
...fact, Carlson says McNeil might be the person most responsible for making advertising so widespread across the Ivy League. His 1997 arrival coincided with a general commitment to more advertising throughout the League, causing the Ivy League office to rewrite its guidelines on corporate athletic sponsorship...