Word: sponsorship
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...deal with racing? Essentially, 40 extremely mobile billboards circle a track for three hours, driven by men in jumpsuits that make bowling apparel look sharp. And yet car racing continues to be the hottest, fastest-growing sport in America, generating $2 billion in revenues and drawing gazillions in sponsorship money. In TV ratings, NASCAR racing blows away every major sport but pro football. With California-born Gordon as its poster boy, NASCAR is expanding beyond its Southeastern roots, going after the wine-and-cheese crowd, and even Donald Trump wants to get in on it. He plans to build...
...while most beneficiaries appreciate theFoundation's support--around 150 race-relatedprojects received sponsorship this year--and enjoymeeting the big names the organization canattract, some students who have worked with theFoundation say events like Cultural Rhythms do notreally promote understanding or change...
According to Butler, when members spoke to the Radcliffe College Alumnae Association (RCAA) in late March and inquired about the possibility of a sponsorship from the group, they were told that because the organization would be selective and purely social in nature, they could not be affiliated with RCAA...
...billion Amount that Pepsi paid for a Star Wars sponsorship deal...
...girl in my entryway got a grant to found a city in Antarctica. She's also got corporate sponsorship from L.L.Bean...