Word: sponsorships
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...would be the envy of any travel writer to-day. If the film does nothing but intrigue the viewers to become more acquainted with this astonishing story, it will have served to soften the supposed “clash of civilizations”. It will also have earned the sponsorship of the National Geographic. Indeed, given all the attention lavished on the magnificent photography, the deserts, the ancient cities, the caravans, (and even bandits) it is a weakness of the film that the remarkable story of Ibn Battuta is not more developed...
...other things on its mind - new ones could have negotiated more in the way of exposure than they might have three or four years ago. But amid squabbles over the future of Formula One, "at the moment it's not a good proposition," says Mick de Haas, a sports-sponsorship consultant with a history of involvement in Formula One deals. The sport, he says, is "destroying itself...
...easy choice, particularly for companies in layoff mode. But executives believe the arts are a good investment, a relatively inexpensive brand polisher, as well as a community-development engine and a key in promoting a region as a good place to live and do business. So sponsorships, cash gifts, in-kind service offerings and other donations are still being given. "Companies need to market themselves ... so there's always opportunity out there," says Gail Bower, a sponsorship and marketing consultant in Philadelphia...
...BURNS loses 22-year GM sponsorship, imperiling hours 34 and 36 of Zydeco docu...
...alike in his Aussie safari outfit. That view won over Alan Horsup, a conservation officer who spent the past two decades in an often lonely quest to pull the northern hairy-nose back from the edge of extinction. "I didn't like it at first," he said of corporate sponsorship. "But bloody hell, why can't we have the BHP wombat...