Word: spoofed
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...Eric Hirshberg, president and chief creative officer of Deutsch L.A., which created the ad. "How do you sell cars from a bankrupt company that a lot of people don't like right now?" The agency, which also worked on Coors Light's "Wing Man" ads and DirecTV's movie-spoof ads, decided to go with brutal frankness, says Hirshberg, "coupled with an honest and credible level of vision and optimism for the future...
...Whether or not the new ad sells cars, it is clearly having a cultural impact. It has already spawned at least one spoof ("Let's be completely honest," it opens. "Our lawyers say we have to ...") and much Internet chatter, with one wag wondering if GM was wise to adorn the spot with music from a song ("Interstate 5," by the Wedding Present) about a person who was used for a night and then abandoned. Here's hoping GM customers don't identify with the lyrics too closely...
...pitchman) forever, but you'd be wrong. Even the Roman Catholic Diocese of Brooklyn is trying to cash in on the ubiquity of the super-absorbent towel infomercial with a YouTube parody designed to lure younger, tech-savvy souls to its services in New York. Dubbed "SoulWow," the commercial spoof features "Father Vic" (whose resemblance to ShamWow spokesman Vince Shlomi is downright eerie) hawking the only product that lets you "clean yourself from the inside...
While the ad is a fairly dead-on spoof - right down to Shlomi's signature "You followin' me, camera guy?" - it's not the first time the ad agency that created it, Forza Migliozzi, has convinced religious elders to embrace satire. Last year, the company decided the best person to shill for a revamped Christian cable network was the Devil himself. As Forza Migliozzi spokesman Ted Faraone told TIME, "Were there some misgivings in the church about running this kind of ad? Sure. But in the end, the bishop said, 'No guts, no glory,' and went...
...According to Acuña, the video is part of an attempt to fill an artistic niche on campus. "We decided that Harvard needed more of a video and film presence, and we decided to spearhead that ourselves," says Acuña. Brugal adds that the video is a spoof on "stereotypical 'Harvard bros' walking around campus...