Word: spools
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Poretz and fellow marketing executive Barry Sinrod have published The First Really Important Survey of American Habits (Price Stern Sloan, $4.95), a really important book for people who want to know what percentage of Americans rolls the toilet paper over the spool (68%) or what portion actually eats the fortune cookie (79%). Habits sold out immediately and is sprinting through its second printing toward a third. "It's a silly, funny, not-to-be-taken- seriousl y book," says Sinrod, a funny, not-to-be-taken-seriously fellow. He and Poretz mailed out questionnaires to a cross section...
Within a year came widespread use of the famed Leica, which replaced fragile glass plates with spool-wound 35-mm film. Meanwhile, film was getting "faster," allowing pictures to be taken in almost any light. Thus equipped, the photographer had become, like the modern soldier, a self- contained, highly mobile warrior. His lines of communication were greatly extended in 1935 when the Associated Press inaugurated its first Wirephoto transmission service...
...Kaneohe Bay, Hawaii, dolphins were trained for duty in the Viet Nam War. In particular, the animals learned to attack objects with barbed darts. The plan was to have dolphins help protect Cam Ranh Bay by sticking darts into enemy divers who approached. Each dart was attached to a spool of tough thread and a float. When surface patrols spotted the float, they could reel in the hooked diver...
Meanwhile, the technology continues to spread. Rods and reels now sport built-in microcomputers and liquid crystal display screens. Ryobi America of Bensenville, Ill., for example, makes a $95 bait-casting reel with a computer that monitors the spool's rate of spin during casts and adjusts it as necessary to keep the line from getting snarled. Daiwa of Garden Grove, Calif., sells a $100 spinning reel with a screen that tells how far the line is cast and how fast it is reeled in. The $695 Cannon Digi-Troll, sold by Michigan-based S & K Products, not only drops...
While Plimpton's 14-page spread all complete fiction--was intended as a spool, it has unexpectedly prompted people across the nation to call both Sports Illustrated and the Mets asking for more information on the "pitching...