Word: sport
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Dates: during 1960-1969
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...diplomatic offices, cars and homes, where they are often as thick as cockroaches. A favorite spot is under or even in a bed, where the bugs might pick up useful leads for blackmail. For many U.S. families in Iron Curtain countries, sleuthing for bugs has become a kind of sport, an indoor counterpart to the Easter egg hunt. One couple in a satellite capital boasts that its cocker spaniel can sniff out a bug as surely as a pig snuffling a truffle. But new bugs always take their place...
WAIF & SAFE. H. L. Mencken called attention to the native U.S. talent for "reducing complex concepts to starkest abbreviations." From O.K. to K.O., Americans have long coined initial-born words. But what began as playful sport has turned into contagion and verbal smog (smoke and fog). Just to describe the new rash of alphabetease, linguists were forced to invent a new word: acronym (from the Greek akros for tip, onyma for name), which first appeared in dictionaries in 1947. Most insidious breeders are public relations experts, adept at spawning the punch word that sums up an organization, then...
...land where women often confuse fashion with flash, Mr. Ben makes hats that sport everything from canned soup to nuts, fake pennies and phony posies, ersatz ballet dancers, grasshoppers and turtles. The materials are the best that mon ey can buy: coral, jade, moonstone. The price tags come high: $475.75 down to $89.75. Each year Mr. Ben adds up the six bits and other pieces, sends himself to Europe to refresh himself on the shapes of chapeaux. On departure's eve, as a special bon voyage present, he invites his faithful clients to a soiree sale...
...used to be the rubes' sport, shunned by city sophisticates but drawing as many as 2,500,000 fans a year at hundreds of fairgrounds across the U.S. Today, thanks to such swank night tracks as Long Island's Roosevelt Raceway, harness racing is thriving on cosmopolitan crowds and city slickers anxious to make a $2 wager. Last year it was an $819 million business, drawing 15 million spectators and dishing out $32 million in purses to the cream of 17,702 trotters and pacers...
When Uihlein began trying to lure the general public in 1952, he soon found that games were drawing fewer than 1,000 spectators. "What polo needs," said one member of the club, "is to get off the society pages and onto the sports page." To put it there, Uihlein and his associates began a campaign to educate the public in the fundamentals of the fast-paced sport. Before long, Milwaukeeans were talking knowingly of attack formations and of the grueling, two-year training period required to produce a sure-footed polo pony...