Word: sport
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Dates: during 1980-1989
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What is it like to be the greatest tennis player of our time, perhaps of all time? Sport Writer B. J. Phillips, who did this week's cover story on Bjorn Borg, gained some surprising insights into the life of the Swedish superstar. Phillips spent two weeks with Borg at the French Open in Paris, watching him in action (he won the tournament handily), at practice and at rest. She talked with his fiancée, Mariana Simionescu, a tennis star in her own right, his parents and his coach. She had lengthy sessions with Borg himself, including...
...most successful U.S. manufacturer of the fancy new footwear is Blue Ribbon Sports of Beaverton, Ore., a privately held company founded by Running Enthusiasts Phil Knight, 42, and Bill Bowerman, 69. In just eight years, Blue Ribbon Sports and their Nike (rhymes with psyche) shoes have gone from a standing start to sales of $260 million, and this year they could climb to $360 million or more. Nike is now aiming to overtake Adidas, the West German sports giant. Nike already has 136 models, for every sport from running and tennis to volleyball and wrestling. This year it plans...
...garnered a few problems. The much ballyhooed "air sole" shoe, which had a tiny gas-filled bag in the sole, flopped at first because of too little gas pressure. Blue Ribbon, moreover, may be beginning an expensive squabble with Runner's World magazine, the Baedeker of the sport. Nike charges that the magazine's annual ranking of shoes has given higher ratings to its competitor, Brooks Shoe Manufacturing Co., because of business links between that company and the magazine. Runner's World has countered with a $6 million suit against Nike...
...first man to win five. Not quite ready yet for tea and reverie, he returns to Wimbledon seeking to etch even more deeply his record as the greatest champion in the history of the game's most fabled tournament, and one of the most successful athletes of any sport, any time, anywhere...
...toil. Deprived--some would say robbed--of a chance to strut their stuff on the world's stage, tributes are even more in order. Since the athletes have become pawns among the players of international politics--particularly ironic when you consider the government's total failure to support amateur sport--this summer's events may mark the death of what grains of incentive remain for American amateur athletes. Now that we have faced the fact that the Olympics will not be with us this summer, we want to forget they ever were scheduled...