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...Then there's the fact that an executive's normally sound judgment can quickly cloud over when it comes to sports. "A lot of [sponsors] have been involved in football on the basis of someone's hobby," says Simon Chadwick, a professor of Sport Business Strategy and Marketing at Coventry Business School. When the boss of one leading British firm opted to back a poorly performing English cricket team in recent years, "people were asking 'Why?'" Chadwick says. "The fact was [the boss] was a big cricket fan. That was the only reason." At the least, such vanity can leave...

Author: /time Magazine | Title: A Casualty of the Financial Crisis: Sports Sponsorships | 9/17/2008 | See Source »

...minutes of the 2008 Africa Cup of Nations this past February.It’s the latter.And the goal, tallied in the 77th minute of the final on Sunday, February 10, 2008 by Egypt’s immortal Mohamed Aboutrika, sent a country into pandemonium.While the coffee shop turned sports-bar jumped for joy, while the red, white, and black of Egypt’s flag waved from the balconies in the crowded streets of Cairo, I sat and watched. When the final whistle blew, the city erupted. It seemed, I told my friend, that all of Egypt...

Author: By Walter E. Howell, CRIMSON STAFF WRITER | Title: World Parties, Should We Go? | 9/15/2008 | See Source »

...grams of marijuana. On August 18, Wakanoho was arrested, and a search of his residence turned up a marijuana pipe. The sumo fraternity was scandalized by the first-ever arrest of one of its high-ranking number, and the 20-year-old Russian was banned for life from the sport...

Author: /time Magazine | Title: Scandal in Sumo Land | 9/12/2008 | See Source »

...Even though he was released without charge, the Wakanoho's arrest shook the sport to its core. The rikishi escaped charges only because the amount of marijuana in his wallet was smaller than the threshold for legal punishment in Japan. At a news conference, Wakanoho cried, repeatedly apologized and asked for a reinstatement. But a sport whose rituals and conventions are so intimately tied with a traditional sense of Japanese identity is not so easily able to forgive the Russian's transgressions. He was told by the Japan Sumo Association (JSA) that reinstating him was impossible. On September 11, Wakanoho...

Author: /time Magazine | Title: Scandal in Sumo Land | 9/12/2008 | See Source »

...marijuana affair reflects the problems faced by a sport that has been assigned a deep cultural significance, yet which is struggling to sustain interest. The number of aspiring wrestlers is dwindling: Whereas each tournament used to attract over 100 new applicants up until about a decade ago to join the ranks of the rikishi, in the most recent event there were only three. "Because of a low birth rate there are fewer children to grow up to become sumo wrestlers," says sports journalist Seijun Ninomiya. "So, out of necessity, we began to turn to overseas athletes." Today, more than...

Author: /time Magazine | Title: Scandal in Sumo Land | 9/12/2008 | See Source »

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