Word: sport
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...maybe even tripled-and the crowds would have still filled them. Imagine the speed and precision of volleyball cut with the aerial kicks of soccer at its showiest-set in the intensely combative, close-quarters environment of an indoor court-and you have some idea why this Southeast Asian sport is so visually addictive. Sepak takraw looks like it was devised to a global broadcaster's order. But it originated in the palace yards of Malaysia and Thailand in the 15th century-and after 600 years, it is becoming an overnight sensation...
...local and overseas players, coaches and administrators. The Thais and Malays are historic rivals and dominate international competitions (at Doha, the Thai team took home four golds and a silver; Malaysia left with two silvers and a bronze); both claim the game as their own, and even split the sport's name between them, with sepak meaning kick in Malay and takraw meaning ball in Thai...
...though, the roar of the crowd hasn't done Romario much good - he's gone four games now without scoring, since bagging number 999 on March 25. His next chance comes on Sunday, when Vasco hosts Sport. Thousands are expected to turn out to see him search for that elusive Gol Mil. Expect an epic celebration when he does; if there is one thing Romario does even better than score goals, it's party - and this party town will be happy to provide the platform. After all, everyone loves a malandro...
...idle talk: Gamers at Choi's level of skill can earn several hundred thousand dollars a year off their keyboard and mouse - and the adulation of the nation's twenty- and thirty somethings, especially young women. Here, gaming isn't regarded as a geeky pastime, and the sport has a substantial following, even fan clubs, which ensure celebrity status for its champions as any other top athlete...
...recognize that his celebrity was, is and will be the driving force behind the lucrative sponsorship deals and broad-based fan support that fuel the business. In a time when even well-heeled shops like Roush Racing are looking to outside investment capital to fund this very expensive sport, DEI just lost its biggest asset. No other driver, regardless of his success, could ever be as important to DEI as was the son and namesake of its founder. His value to the company could easily be worth $100 million or more...