Word: sport
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...connection between professional-level NFL research and high school or collegiate research such as Guskiewicz’s. Many fear that if the NFL’s attitudes toward safety do not change, the reverberations will be felt not just by professional football players, but by athletes of every sport and level...
Morgan Pressel might have been a tennis player. It was in her genes. Her mother was a teaching pro, and her uncle is Aaron Krickstein, the Bollettieri Academy--bred kid who reached No. 6 in the world. But tennis is no longer the only sport affording women a nice living, and Pressel's decision to practice bunker shots over drop shots at age 8 is starting to pay off. She's currently third on the 2007 LPGA money list, with $432,833, after winning the Kraft Nabisco Championship this month, becoming the youngest woman, at 18, to take a golf...
...sport would like to claim the same status. Over the past five years, an army of young talent from South Korea to South Florida has invaded the Ladies Professional Golf Association (LPGA), stealing the limelight from overtanned veterans with a splash of color, short skirts and high-flying ponytails. They've ditched the ice skates for their fathers' drivers, blasting pink balls over greens at Tiger Woods-size distances...
...allure of pretty women in candy-colored outfits has boosted interest in the sport. While the numbers still pale in comparison with men's golf, attendance at LPGA events rose 5% in 2006, and it's up 10% since 2001. Daily average television viewership for LPGA tournaments broadcast on cable (not including the Golf Channel) reached 417,000 households in 2006, up 59% from 2005, while network viewership last year rose 14%, to 1.7 million households. "The numbers are small, but the percentages are large," says Bivens. Women's golf is one of the few sports that can boast double...
With fairways resembling Benetton ads, Bivens must focus on growing the sport internationally as well as capitalizing on impressive U.S. results: of the first six tournaments this year, Americans won five; Ochoa captured the sixth. "What's going on is eerily similar to when women's tennis blew up a decade ago," says John Mascatello, president of SFX Golf. After years of a few players dominating, the arrival of the Williams sisters spawned a Tiger Woods effect, heightening global competition. Today, Asia is the fastest-growing sector in TV, with women's golf in Japan garnering double the ratings...