Word: sport
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...this success and profile that have earned a young Hamilton comparisons with other sporting greats. His color - Hamilton's grandfather came to Britain from Grenada in the '50s - and the positive influence of his father, Anthony, have drawn parallels with Tiger Woods. Hamilton acknowledges that his participation could stoke interest among ethnic groups who may not be into the sport now. "Hopefully people that can relate to [me] will see that it's possible and also try to get into the sport," he told the BBC. Moreover, his youth, good looks and wholesome image are also likely to get marketers...
...whether he'll become the Tiger Woods of the sport, it's too early to know whether he can live up to those standards. But for now, his fans are bullish. Damon Hill was the last British driver to take the world crown. And it's Hamilton, Hill says, "who looks likely to be the next...
...wielding players on the tour. With the number of golfers in the U.S. flat over the past several years, the only way for equipment makers to increase revenue is to grab market share from rivals. While still small, Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales. With the introduction of its revolutionary square-headed driver, Sumo2, Nike grabbed 17.5% of the market for drivers in February...
...bigger challenge for Nike will be figuring out where to make its next big bet, now that Tiger Woods has more than proved to be a smart investment. It won't have to look further than the fastest growing segment of the sport, female golfers. Nike Golf signed Michelle Wie to a reported $4 million to $5 million deal in 2005, and is launching a line of women's clubs next fall. "It's a dogfight," says Wood. "But in five years, we should be the leader in the business. I don't see any reason...
Still, there's no denying that fewer and fewer black youths are taking up the sport. One reason commonly offered is that black neighborhoods lack the necessary equipment and facilities--bats, gloves, green fields--to train children to play. In sociology, this is called deficit theory, the idea that one group does not do what another group does because it lacks the resources. Deficit theory is often used to explain the behavior of black Americans. But it is almost always wrong. If lack of green spaces and the cost of equipment explain why black Americans don't play baseball today...