Word: sport
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...Despite India's stunning market potential, Stern knows that it is no layup and, as a sports market, may be among the least global. First, he is up against wicket competition, firmly planted in the country's psyche. "Cricket is our religion," says Harish Sharma, secretary-general of India's national basketball federation, of India's premier pastime. "Basketball is just another sport." In India, even soccer pales by comparison with cricket...
...without a homegrown star to inspire the masses, basketball officials fear that the sport won't gain traction. "[Cricket legend] Sachin Tendulkar is a household name, whereas hardly anyone out there knows me," complains 6-ft. 5-in. Jaishankar Menon, a former standout on the Indian national team. Another foot would surely help him. "What we need now is a Yao Ming," says Sharma, the Indian roundball raja. "Once Yao played in the NBA, the color of China changed. It became a basketball nation. If we have an Indian playing in the NBA, the color of this country will change...
...It’s for everybody,” she said. “It’s a sport that everyone should be able to enjoy...
...beauty queen returned to her Northeastern stomping grounds with a slew of digits. Nothin’ like a Harvard man! Also at the Fox, a bunch of (crazed) football players stormed the door in pursuit of margaritas and freshman tail. Luckily the only club member who plays a sport (and weighs more than 140 pounds) kept the rapscallions away. Public service isn’t dead over at the Fly. This weekend, the government of France knighted an alumnae for his distinguished accomplishments in, um, wine collecting. The sons and daughters of the Fly got down and dirty with...
...Field, Harvard (3-13-1, 2-5-0 Ivy) played evenly with the Lions for most of the game but ultimately could not stop the Columbia Lions (10-4-3, 6-0-1) from winning their first Ivy League championship and first women’s title in any sport other than fencing and cross country. After valiantly matching the Lions’ strike force with inspired play in the back and at goal, the staunch Crimson defense relented in the 82nd minute when Columbia senior Audrey Medal capitalized off a corner kick and scored the game?...