Word: sport
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...just a big fan of it existing,” he says. Besides shirts, Johnny also sells pants, underwear, and bags in a bakery-themed boutique. The clothes are displayed on stainless steel baking trays and in antique refrigerators, and apron-wearing employees—some are preppy, otheres sport nose rings—stuff purchases into bakery boxes. What separates Johnny Cupcakes from vanilla t-shirt shops is the rareness of its merchandise: all shirts are limited edition and sold chiefly at the single Johnny Cupcakes store and website. Signature styles include the cupcake-and-crossbones design and popular...
...planning to revamp the sport from day one--starting tourneys on Sundays instead of Mondays to gain more weekend fans. Those four-hour, five-set matches? Gone by 2008, except at the Slams, replaced by best-of-three matches, to reduce player injuries and increase fan interest. The most radical alteration is a round-robin format at smaller tournaments until the final rounds, which would revert to the traditional knockout. That setup would give spectators more opportunities to see marquee players. But the draws would be smaller to accommodate more matches, so fewer low-ranked players could compete. "As much...
...took over an organization that inked a $1.2 billion TV and marketing deal in 1999 with Swiss company ISL, only to watch that outfit go belly up two years later. To weather the loss, the ATP cut staff, eliminated player bonuses and pushed for more sponsorship dollars. Worse, the sport's U.S. television viewership leveled off; it's nowhere close to golf...
...Villiers intends to drum up interest by promoting plotlines and player drama--reality TV for the country-club set. "We have the most phenomenal characters of any sport, but we're not doing a good enough job telling the story," he says, his entertainment background evident. (His staff even calls him E.T.) To pitch tennis to the public, De Villiers hired marketing ace Phil Anderton, a veteran of Coca-Cola and the Scottish Rugby League, where he garnered the nickname "Fireworks Phil" for the countless fan-friendly ideas he brought to the sport (yes, including fireworks...
...root, the play is 90 minutes of people inflicting emotional carnage on each other, which, although at times extremely uncomfortable, makes for an entertaining show. It’s difficult to care more for the characters than they do for each other, but as a spectator sport, the sparring of “Dinner” is worth inviting yourself to. —Reviewer Elisabeth J. Bloomberg can be reached at bloomber@fas.harvard.edu...