Word: sport
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...Many of the usual suspects were in action, with Yale, Brown, Tufts, Boston College and MIT taking the top five spots. Harvard took 15th place on the strength of freshmen Andrew Flynn and Lauren Brants in A-division, while freshman Liz Powers and senior Ashley Nathanson nabbed the 11th sport in B-division. In the end, though, the weekend belonged to the women. “We just did a great job of being conservative enough to not make any big mistakes,” Watson said. “The races were long enough that you didn?...
...viewers than the average audience for the Stanley Cup finals. And now Fox is on board. After Sunday football games this fall, the network plans to show two PBR events, including a broadcast from the finals in Las Vegas on Oct. 29. "This is a pivotal moment for our sport," says PBR ceo Randy Bernard. "It's our chance to take it to another level...
...rodeo also includes events like steer wrestling). Today it's a $46 million business, and revenue has grown 150% over the past five years. From 2003 to '05, the tour's adult fan base soared 48%, to 18 million, far outpacing the growth of nascar or any other major sport, according to Scarborough Research. Sponsorship revenue has nearly tripled since 2000, to $22.5 million. Advertisers like Yamaha seem to be betting that bull riding will hit the big time. They like the demographics of the fans: the average household income is a healthy $66,000, and 40% are women...
...sport does take off, it will be thanks in part to dumb luck. nbc decided in 2002 to stop paying huge fees for sports like NBA basketball and started stacking its lineup with niche events--bull riding, arena football, Champ Car racing. The PBR paid the network for airtime, guaranteeing that nbc wouldn't lose money if no one tuned in. As it turned out, audiences liked watching corn-fed young dudes cling to enraged animals for dear life. "People want to see a big bad som'bitch hoof the s___ out of somebody," says Jerry Nelson, a top bull...
When I watch a truly terrible film, a film that really makes no sense, or has people sport bizarre accents for no reason, I sometimes wonder if it was done as an ironic homage to genre and I just didn’t get it. Questions like, “Is ‘Showgirls’ really a brilliant farce on adult entertainment?” or “Is ‘Gigli” about the way we portray lesbianism in modern American media?’ have tormented me forever...