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...Murdoch's British Sky Broadcasting. Nimbus' record-breaking offer is indicative of unimaginable sums of money that Indian cricket, with its vast and ever more affluent fan base, is able to attract. "The passion that India has for the game is greater than any other country has for any sport," says International Cricket Council (ICC) chief executive Malcolm Speed. "Factor in the billion-plus population and an economy growing by 7 to 8%?and what that means for the value of TV rights, advertising and sponsorship?and you understand the commercial power of India...

Author: /time Magazine | Title: Crazy for Cricket | 3/5/2006 | See Source »

...Traditionalists may still moan that cricket and cash mix about as well as crumpets and curry. But the game began its commercial revolution three decades ago when Australian media magnate Kerry Packer, who died last December, broke away from the sports establishment and signed 50 top players to his World Series Cricket. Packer's venture was short-lived, but his innovations?white balls, colored team strips, floodlights and high player salaries?stuck. Today, a second commercial upheaval is evident in the number of companies vying for a slice of cricket's growth on the subcontinent. Nimbus...

Author: /time Magazine | Title: Crazy for Cricket | 3/5/2006 | See Source »

...sport that American comedian Robin Williams memorably described as "baseball on valium" suddenly such big business? Because Indians don't find it dull at all. Cricket is the closest thing to a universal religion in a diverse nation that is home to a sixth of the world's population. Until the Indian TV market opened to private broadcasters in the early 1990s, however, its potential was untapped. A state-owned broadcaster, Doordashan, held a monopoly on TV rights, and "they used to give them away," groans Thawani. Today, interest in the sport is blossoming worldwide, making televised matches?along with...

Author: /time Magazine | Title: Crazy for Cricket | 3/5/2006 | See Source »

...Partly because of that "aggressive" international push, says Speed, the ICC chief, cricket is increasingly being viewed by broadcasters as a truly global sport, like soccer. Even in the U.S., cricket is catching on. There, pay-per-view cable subscribers forked out roughly $50 million to watch the 2005 Test series between India and Pakistan, making the U.S. the third-biggest revenue source for that tournament. (The ICC says those statistics are partly explained by 2 million ethnic South Asians living...

Author: /time Magazine | Title: Crazy for Cricket | 3/5/2006 | See Source »

...name, that of Max A. Newman ’07 must be added to the pantheon of Harvard’s great leisure-sport players. The Dunster House Grille played host to its first ever Connect Four Championship Tournament last night. The organizers, Dunster House residents Sophia P. Snyder ‘07 and Dara F. Goodman ‘07 postered, e-mailed, and networked their way to an entry pool of roughly 30 contestants. The music blared, the pieces clacked, and the victors rose as the double-elimination tournament rolled on through the night. Sticky notes...

Author: By Nicholas A. Ciani, CONTRIBUTING WRITER | Title: Students Go ‘Four’ Chance To Win | 3/3/2006 | See Source »

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