Word: sport
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...hoping to capitalize on lacrosse’s growing popularity among high school and college students by catering to what he characterized as an under-served subculture. “I found it interesting and surprising that there weren’t any brands associated with the sport,” said Valsi, who played club lacrosse at the University of Maryland. “There’s a lot of branding built around surfing and skating. You know, niche sports?” Valsi saw a cultural dichotomy in lacrosse, and he said his main creative obstacle...
...your hands of automotive grease and traded in the wrenches for your first new set of wheels and breathed in its intoxicating new-car smell. Having grown up in the backseat of my father's 1957 Pontiac, I had little doubt that my first new car, too, would proudly sport the arrowhead marque...
...endorsement deal from McDonald's. And when he clocked in at 5.93 sec. at a regional tournament in January, fellow stackers started sending him YouTube videos of their routines, asking for his advice. "I tell them to keep a light grip, that you need to practice like any other sport, working to get faster every single day," he says...
More than 1,000 players will descend on Denver on April 18 for the World Sport Stacking Association (WSSA) Championships, where Purugganan will be competing alongside another up-and-cupping celebrity: 14-year-old Luke Myers, who can be seen stacking in a TV ad urging kids to eat more eggs. (The kicker? The ding! of an egg timer, of course...
...Soccer team took home the gold at Saturday’s “Kick Out Malaria Cup,” an event aimed at raising money for mosquito nets for villages in Sierra Leone. The event, organized by the team itself, is a sign of the increased freedom sports teams have as they transform from junior varsity to club-level organizations. Last year, Harvard’s JV Soccer Team, plagued with low participation rates and dwindling competition, disintegrated and the Harvard Club Soccer team emerged in its place. “It was really a shame because there...