Word: sportacus
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Dates: during 2000-2009
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...your kids are suddenly getting active and eating their veggies, you may have a man from Iceland to thank. That man is Magnus Scheving, the 43-year-old creator of the hit show LazyTown. Your kids might know him as Sportacus, the super-fit star of the show, who for the past four years has been stealthily persuading children around the world that being healthy...
...LazyTown has gone on to win millions of young fans around the world, but its impact has been felt strongest in Scheving's native Iceland (pop. 300,000). In 2004, a Sportacus-themed healthy eating drive saw fruit and vegetable sales skyrocket by 22%. The country's Surgeon General has even credited the show with halting the rise of childhood obesity. " LazyTown is the most brilliant tax-saving phenomenon," Iceland's president, Olafur Grimsson, told TIME. "The chance of these children developing obesity-related diseases - which place a burden on the health system - has been greatly reduced...
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