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Word: sportacus (lookup in dictionary) (lookup stats)
Dates: during 2008-2008
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Usage:

...your kids are suddenly getting active and eating their veggies, you may have a man from Iceland to thank. That man is Magnus Scheving, the 43-year-old creator of the hit show LazyTown. Your kids might know him as Sportacus, the super-fit star of the show, who for the past four years has been stealthily persuading children around the world that being healthy...

Author: /time Magazine | Title: Kids' Show Makes Spinach Cool | 5/14/2008 | See Source »

...LazyTown has gone on to win millions of young fans around the world, but its impact has been felt strongest in Scheving's native Iceland (pop. 300,000). In 2004, a Sportacus-themed healthy eating drive saw fruit and vegetable sales skyrocket by 22%. The country's Surgeon General has even credited the show with halting the rise of childhood obesity. " LazyTown is the most brilliant tax-saving phenomenon," Iceland's president, Olafur Grimsson, told TIME. "The chance of these children developing obesity-related diseases - which place a burden on the health system - has been greatly reduced...

Author: /time Magazine | Title: Kids' Show Makes Spinach Cool | 5/14/2008 | See Source »

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