Word: sportcasts
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...fiscal year 1951 for such unmilitary radio & TV shows as roller-derbies, The Shadow, and Ralph Flanagan's band. For 1952, the recruiters had signed up Singer Frankie Laine ($434,602), a weekly football game ($117,166), and a 15-minute weekly Bill Stern sportcast ($254,867). Just what, asked Vermont's Senator George Aiken, did all this outlay "have to do with the work of the armed services...
...young Philadelphia lawyer named Robert Allman was well on his way last week to making a hobby into a successful career. With his sixth sportcast over Station KYW, Bob Allman was getting 100 fan letters a week and nibbles from would-be sponsors. His 15-minute program is much like dozens of other sport roundups all over the U.S. He gives a brief resume of the week's highlights and the day's scores, follows up with an "editorial" on some topic of the day (the Durocher case, Jackie Robinson, etc.) and an interview with a visiting athlete...
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