Word: sported
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Dates: during 1960-1969
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...beermakers are fighting each other along both marketing and technological lines. Since sport is the biggest area of beer advertising and promotion, more brewers are buying into professional teams. Struggling Jacob Ruppert Brewing Co., whose founder was the original owner of the New York Yankees, last week purchased the championship Boston Celtics basketball team, and earlier this month National Beer became majority stockholder in the Baltimore Orioles. Budweiser owns St. Louis' baseball Cardinals and Falstaff owns part of the football Cardinals. In addition, many beermen are seeking more effective ad campaigns by shuffling agencies; in one of the best...
...like holding a horse on a shoestring." See SPORT, Shark-Eating...
...landlocked youths strap their boards on top of their cars, take off on long surfing safaris to find just the right "beach break." Af Matunuck, R.I., one of New England's surfing Shangri-las, almost a third of the cars parked bumper to bumper along the oceanfront road sport out-of-state plates. Said one surf-farer, a Wethersfield, Conn., high school senior who is president of his town's surfing club: "We travel to a different place every weekend. Next week we'll probably go to East Orleans on Cape Cod" -135 miles away. Decked...
...most popular bathing beaches, Electrician Cecil Jacobs, whose catch last year totaled 1,960 Ibs., exults: "It's fighting, fighting, fighting all the way." And in the U.S., where some 1,500,000 sharks were caught on rod and reel last year, "monster fishing" is a fast-growing sport among anglers who are weary of coming home with nothing but a sunburn. "You get a 150-lb. shark on a 20-lb.-test line," says Wayne Snodgrass, an electronics technician from San Rafael, Calif., "and it's like holding a horse on a shoestring...
...groups toward Atlanta were, in a way, the same that impelled Sherman. Atlanta is the hub of the South; it has fine transportation (good roads, superb air service), and is an important center of population. Within a 200-mile radius live 10 million folks who yearn for major league sport. The closest baseball team of significance is the Cincinnati Reds, 450 miles away; the nearest pro football is in St. Louis, 550 miles away. The city's handsome new stadium seats 51,000 for baseball, 57,000 for football. And that is just the beginning. With club owners more...