Word: sported
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Dates: during 1960-1969
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...Mass Sport...
With almost a half-million skiers on New England slopes last winter, it is clear that skiing must now be classified as a mass sport. While the 1960 Olympics at Squaw Valley established America's ski terrain as equal to Europe's best, the 1964 games proved that American skiers were on a par with the crack Europeans. Olympic publicity in 1960 boomed interest in the sport the following winter, and there is every reason to expect the coming season to benefit in the same...
There must be a nagging fear, however, in the minds of skiing's entrepreneurs, that the boom may contain the seeds of its own destruction, for so much of the appeal of the sport in the past was esoteric. A skiing holiday was a kind of retreat and the jargon and attire proved to be gamesmanly ploys back home. But now that every street urchin has a quilted parka, this sort of appeal has been irrevocably lost. The question is: how much of skiing's popularity has been due to the sport itself and how much to the ancillary institutions...
Even if skiers are no longer able to spend conspicuously, they will probably still continue to spend, because nothing has yet diminished the wild beauty of a ski run, the challenge of modern technique, or the elan of apres ski -- three of the most rewarding aspects of the sport. The parallel christie is at once more attractive, more fun, and less dangerous than the stem turn; it facilitates controlled skiing on steep slopes as well as quick linked turns on narrow trails...
Unquestionably, the character of skiing has changed in recent years and will continue to change as the number of participants increases. The basic appeal of skiing, however, seems to be immutable, and should provide for the steady growth of the sport in the forseeable future...