Word: sported
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Dates: during 1960-1969
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Sprouting Sideburns. Men's turtleneck sweaters and Nehru jackets, while still the exception, are showing up in more and more offices. Engineers at Hughes Tool Co. not only wear turtlenecks but also sport luxuriant beards and mustaches. At Ealing Corp., a learning-systems and optics company in Cambridge, Mass., President Paul D. Grindle thinks nothing of going to work wearing shimmering green slacks with a red silk shirt, welcomes similar flamboyance in his employees. "The mini-er the better," he says. "People seem snappier, jazzier and zippier when dressed in mod styles...
Even the most tradition-bound companies are now loosening up on what their employees wear. Detroit's decorous J. L. Hudson Co. department store has begun allowing salesmen to wear sport coats instead of suits. Xerox insists on tonsorial tidiness, but it has permitted one of its California service technicians to affect a handlebar mustache because "it looks quite sophisticated on him." At Jersey Standard, well-cultivated sideburns are sprouting at the middle-management level. IBM, long a bastion of conservatism, has relaxed its unwritten requirement that men wear white shirts only, even though it is far from ready...
Lunching Uptown. In most matters of dress, few companies are more conservative than those in finance and insurance. At Chicago's Northern Trust Co., a tradition requiring all officers to wear hats to work has been abandoned, but sport coats remain strictly taboo. San Francisco's Wells Fargo Bank prohibits beards, even though, admits one officer, "our founders wore them." Many secretaries employed in lower Manhattan's financial district live with their parents in Brooklyn, Queens and New Jersey, thus dress with far more restraint than their emancipated counterparts working in the midtown area. "That...
Young executives at Boston's Liberty Mutual Insurance Co. sometimes show up for work in sport coats, occasionally even in turtlenecks. "But if they want to become a boss," says one vice president, "they had better dress like the boss does, which means white shirt, dark suit, dark shoes and socks and a conservative tie." Similar ground rules apply in the automobile industry. "I saw someone in a yellow-and-green-plaid sport coat walking through the lobby," says a General Motors Corp. executive. "He was probably a summer replacement...
...working for communications and science-oriented companies, by contrast, usually dress with more of a flourish, especially if they hold down creative jobs. Like other women at Manhattan's freewheeling Jack Tinker ad agency, Commercial Producer Magi Durham likes to wear bell-bottomed trousers and men's sport shirts to the office. Her bearded husband Guy, associate creative director of Daniel & Charles ad agency, sometimes goes to work in blue jeans, other times in Edwardian suits and wide, polka-dot ties. Says Magi admiringly: "He swings on two lengths of the pendulum...