Word: sported
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...track. The ploy worked; Raikkonen won. But the decision wasn't made at trackside. It came from team leaders based at the McLaren Technology Center in leafy Woking, south of London, who were using prediction software they had developed to help them make split-second tactical decisions in a sport in which speed is king...
Despite India's stunning market potential, Stern knows that it is no layup and, as a sports market, may be among the least global. First, he is up against wicket competition, firmly planted in the country's psyche. "Cricket is our religion," says Harish Sharma, secretary-general of India's national basketball federation, of India's premier pastime. "Basketball is just another sport." In India, even soccer pales by comparison with cricket...
...without a homegrown star to inspire the masses, basketball officials fear that the sport won't gain traction. "[Cricket legend] Sachin Tendulkar is a household name, whereas hardly anyone out there knows me," complains 6-ft. 5-in. Jaishankar Menon, a former standout on the Indian national team. Another foot would surely help him. "What we need now is a Yao Ming," says Sharma, the Indian roundball raja. "Once Yao played in the NBA, the color of China changed. It became a basketball nation. If we have an Indian playing in the NBA, the color of this country will change...
Basketball is slowly creeping into the culture. Several recent Bollywood blockbusters have featured basketball: in Koi ... Mil Gaya (I Have Found Someone), aliens visit the nerdy hero and give him Jordanesque abilities. Once aliens like your sport, you have arrived. Indian cell-phone carriers have featured kids shooting hoops in recent TV spots. "As a business opportunity, the potential is huge," says Anil Kumar, president of SportzIndia Management, a marketing and consulting firm. The key for the NBA, Kumar insists, is TV saturation. "Cricket on the small screen? It's impossible to see the ball. You have to do replays...
...Basketball is slowly creeping into the culture. Several recent Bollywood blockbusters have featured basketball: in Koi ... Mil Gaya (I Have Found Someone), aliens visit the nerdy hero and give him Jordanesque abilities. Once aliens like your sport, you have arrived. Indian cell-phone carriers have featured kids shooting hoops in recent TV spots. "As a business opportunity, the potential is huge," says Anil Kumar, president of SportzIndia Management, a marketing and consulting firm. The key for the NBA, Kumar insists, is TV saturation. "Cricket on the small screen? It's impossible to see the ball. You have to do replays...