Word: sportier
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Dates: during 1960-1969
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...Sportier Company. "Volkswagen can afford to offer several lines," says Kurt Lotz, the elegant and imposing VW chairman. The line-up now stretches from sub-beetles to Mercedes-sized sedans. Auto Union's new Audi 100, an 80-h.p. model that sells for $2,223, has surprised Wolfsburg executives by competing strongly with the 411, VW's stolid, 68-h.p. entry in the medium-priced market. The basic beetle, which still accounts for nearly two of every three VW sales, is about to get some sportier company. In February, VW entered a joint development venture with Porsche; soon...
Farthest along in the development race is Ford, whose six-cylinder, 100-h.p. entry will resemble a sawed-off Mustang and have a semi-fastback roof-line that will make it sportier than the Volkswagen, Japan's Toyota, and other leading low-priced imports. The car is currently being test-run at the company's proving ground in suburban Dearborn. Code-named "the Delta," it is considerably longer (176 in. to 159 in.) than the Volkswagen, but does not stand quite as high (53 in. to 59 in,). It will get about 22 miles to a gallon...
Diamond Dust. The sportier types go Ghia. The classic is the 1962 Dual Ghia L6.4. There are only 26 in the world; Sinatra has one and Dean Martin and his wife Jeannie have His & Her models. The Martin household, in fact, runs a fleet of ten vehicles including a World War II "Weasel" personnel carrier. Young Dino, 16, is planning to ditch his 1965 Ferrari and get a Lamborghini Miura P-400, which cruises at more than 200 m.p.h. Dean's mother-in-law has Jeannie's old 1961 Continental, which became declasse in Hollywood when pressagents began...
Memorial Hall will stand deserted as the scene of mental gymnastics shifts from its staid auditorium to sportier confines...
...effort to meet the challenge of Ford's Mustang, sold badly last year. This year Barracuda's fastback has been modified with a 'more abrupt slope (the long, tapering fast-backs are on the way out in Detroit), the back of the car has a sportier slab look, and air vents (false) have been added to the hood...