Word: sporting
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Dates: during 1980-1989
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...able to wear political statements on their shirts, skirts and pants. Topsville, a New York City manufacturer of children's sportswear, has signed a licensing agreement with Just Say No International, an antidrug foundation, that allows the company to design clothes using the group's slogan. Children will sport the "Just Say No" message on everything from sweat shirts to shorts, in English and several foreign languages. Prices...
...courses in the U.S. -- up 30% from 1985. They spent $15.6 billion on equipment, clothes, fees, lessons and resort travel, with the average duffer shelling out $675 each year. Industry analysts predict that annual sales will double by the end of the next decade. The sport supports no fewer than four major magazines: Golf Magazine, Golf Digest, Golf World and the phenomenally successful Golf Illustrated, whose circulation has increased from 35,000 to 400,000 since 1985. "Golf," says Jay Mottola, executive director of the Metropolitan Golf Association, "is the In thing...
...brand-name exposure by sponsoring the 'Quiet Please' paddles. Every time they hold them up, well, you can't get that kind of exposure from regular advertising." Corporations love golf, says Susan Binford, a Los Angeles media consultant and former pro golf instructor. "It's such a clean sport. When was the last time you heard about a guy busted for drugs who was a P.G.A. member?" she asks...
...Americans and Hispanics concentrating on 10-ft. putts. Golf is also appealing to a younger crowd. And it shows. Myrtle Beach, S.C., for example, has evolved from a secluded, two-course resort town into a family golfing Mecca with 49 public and ten private links. "It's the perfect sport for the 'I'm-in-control generation,' " says Binford. Nor is it so hard on the knees as tennis or jogging -- something that baby boomers have come to appreciate now that they are turning fortysomething...
Even though baseball is a reactionary sport, italso contains theatre, pageantry and imagination,all of which make more than a welcome appearancein Major League...