Word: sporting
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...secret that professional sport is a commercial enterprise. Sure, there's the love of the game, but no one would ever get to see that love in action without TV commercials and endorsements and sponsorships. In some cases, of course - the World Series, say, or the Olympics - one could argue that television networks and corporate sponsors are merely covering, inflating and capitalizing on an event that was going on regardless...
...foregone conclusion. Rickey Henderson, baseball's greatest leadoff hitter ever, was elected into the Hall of Fame on Jan. 12 on his first ballot with 94.8 percent of the total vote. The sport's all-time leader in stolen bases and runs scored, Henderson is as well known for his oversized ego and his tendency to refer to himself in the third person as for his undeniable talent. He will be formally inducted into the Hall in Cooperstown, N.Y. on July 26. (See TIME's Top 10 Sports Moments...
...Leads the sport in stolen bases (1,406), by almost fifty percent more than the second-best base stealer, former Cardinal Lou Brock (938). Leads the sport in runs scored (2,295) and leadoff homers (81), and has the second-most walks ever (2,190). Holds the record for most bases stolen in a single season...
...After his last major league stint with the Dodgers in 2003, Henderson couldn't give up the sport. He went to play for the minor league Newark Bears in an attempt to prove that he was still a viable player. He then played for the even more minor San Diego Surf Dawgs, which, a team publicist admitted to The New Yorker was often assumed to be a girl's softball team...
...Boon - they sell one book every three seconds in the U.K., which amounts to around 10.5 million per year - provides an opening to expand its fan base. They hope the series will arouse excitement among rugby moms who cart their children to and from practices, and perhaps introduce the sport to the uninitiated. "The beauty of rugby is that you have every shape and size of hunky man," says Jane Barron, licensing and marketing manager for the RFU. "And just think of the different positions!" Mills & Boon have happily jumped in bed with the RFU because, Hutton says, they want...