Word: sporting
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...keen to feature free running in their advertising at the moment, but that interest is "going to die out at some point," reckons Paul Corkery, a 34-year-old Londoner in charge of Urban Freeflow, the team of free running teachers and performers behind the London event. Prolonging the sport's life requires taking the initiative...
...mention sponsor's cash. Billboards for Barclaycard and Sony Ericsson, just two of the event's sponsors, lined the London venue. Keen to tap the sport's broad audience - pinstripe suits and polka-dot dresses figured among the sweat pants and sneakers in the crowd - Dan Mathieson, head of sponsorship at Barclaycard, even claimed "the fluidity and freedom of movement associated with free running mirror the key needs of Barclaycard customers." To fans of the free-spirited sport, that's a tough sell: Mathieson's presence on the stage at the end of competition drew loud jeers from the crowd...
Joel Stein's wisecrack about Smith College and field hockey was a cheap shot either at women's colleges, sexual preference or the sport [Sept. 1]. It wasn't funny. It was also wrong. Field hockey is largely a male sport internationally, and if Stein had tuned in to any of the Olympic matches, he would have seen jaw-dropping displays of athleticism and speed. Stein should have gone after beach volleyball. Elizabeth Hoffman, HUMMELSTOWN...
...though. Palin is known as an avid hunter; Scully is best known for his vigorous defense of animal rights. A vegetarian who is regularly critical of the NRA and much of the hunting community, he is a passionate advocate for doing away with the more brutal versions of blood-sport, including aerial hunting, which Palin supports...
...More attractive to ADUG, perhaps: the United Arab Emirates (UAE), including Abu Dhabi, are eager to raise their sporting profile, says Simon Chadwick, a professor of sport business strategy and marketing at Coventry Business School. Abu Dhabi will host its first ever Formula One motor race next year, and Dubai even considered bidding to host the 2016 Summer Olympics. Snapping up Manchester City, then, is another way of "announcing your presence to the world," Chadwick says, of "establishing relationships with key decision makers in football, demonstrating they have the confidence and expertise and have the money to spend." ADUG...