Word: sportingly
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Dates: during 1940-1949
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Marshall Field & Co. paid Gilbert $650 to learn the clothing preferences of 7,700 high-school boys (gabardines & denims, single-breasted suits, two-tone sport coats). Next, the Joseph Shoe Salon, which once employed Gene as a part-time clerk, paid him $500. He found out where bobby-soxers bought their shoes and why. Other firms ordered surveys on chewing gum, cosmetics, perfumed soap...
...track meet in the middle of this month that was expected to highlight the summer sports picture at Harvard has largely been shelved because its two star attractions would not be available. Roland Sink, hailed by some sport writers as better than Gil Dodds, has been dropped out of the Midshipmen Supply School, and Dodds himself has heavy weekend speaking schedules for the Youth for Christ movement...
Whether they win or lose, their owner remains essentially exuberant. "This is my pleasure-I'm in it for sport," explains the woman who is listed by her non-professional name-Mrs. Elizabeth N. Graham-in the Daily Racing Form. Now that her stable is stuck in the Chicago area by ODT's shipping ban, she is going to try her luck in the 64-day Washington Park meet opening next week. It is certain to add a lot of profitable sport to the $141,270's worth (gross winnings) she has already had this season...
Hags & Horses. Although the queen of the country's third largest industry has become a force to reckon with in the sport of kings, beauty is still her chief interest (she flatly denies rumors that she may sell her cosmetic business for $13 million). One small facet of that business is the farm for which her racing stable is named, Maine Chance ("I just went to Maine one summer, and liked this farm so I took a chance and bought it"). Women who want to be as consistently "winning" as her horses pay $350 a week (adjoining bath...
...half years of college were enough for John Muir. Then he set out alone into the Canadian wilderness, "not as a mere sport . . . but to find the Law that governs the relations subsisting between human beings and nature." He never found the Law, but he never stopped searching. Until 1914, when he died of pneumonia at 76, John Muir traveled up & down America's wonderful wilderness, later toured the whole outdoor world. Watching him grow restless after seven years in the confines of civilization, his understanding wife packed him off again to his mountain wanderings. His books & magazine articles...