Word: sportingly
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Dates: during 1990-1999
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Soccer as a profitable spectator sport in America may have to wait another decade -- or two. But those who became addicted to the World Cup have only two more years before the elimination rounds begin again...
...ratings are not what the World Cup is about. In America soccer is still a sport to be played, not watched. There is still a generational lag. The people who one day will shell out the bucks to take their kids to see the future Boston Bullfrogs or Tampa Toads play soccer don't have kids yet. They're teenagers whose fathers played Little League baseball or Pop Warner football. Some of those parents are as clueless about soccer as they are about the Beastie Boys...
...Sport: Navratilova makes her last Wimbledon a blast...
...play in the quadrennial tournament, and no host has ever been eliminated in the Cup's first round. Home-court advantage helps: players can hear the cheers, see the ocean of flags in the stands. Then again, no host country's fans have ever been less fanatic about the sport than Americans. In 1988, when the international federation that governs soccer chose the U.S. as the site for Cup play, it insisted that a professional league be in place by '94. That hasn't happened. Soccer is still a schoolyard pastime and an impresario's fantasy...
...SPORT: Hot Seat at Wimbledon...