Word: sportingly
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Dates: during 2000-2009
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...have been out of business right now, no doubt," he says. Instead, Brewer, who also works as a distributor, fields calls for paddleboards from kayak and surf shops all over the country. "They know that's the only thing they can sell right now," says Brewer, who compares the sport's skyrocketing trajectory to snowboarding, which similarly gained traction in the 1980s and '90s. "A lot of people are using it to help save their business." (Read about how recession is threatening the original Surf City...
...generally agreed that the sport has roots in ancient Polynesia, but it didn't really enter the modern mindset until the mid 20th-century, when Waikiki's "beach boys" decided to stand up on their longboards and paddle around with outrigger canoe oars to get a better look at their surfing students, spot far-off waves, take photos for tourists or simply to have something to do on flat days. It wasn't until the late 1990s that the modern explosion began, thanks to big wave surfer and exercise guru Laird Hamilton picking up SUP and publicizing it as simultaneously...
Since then, it's attracted everyone from the "little old lady to the hardcore guys," says Brewer, and become the new favorite sport of celebrities - Julia Roberts recently bought a board at Brewer's shop, joining the paddling ranks of Kate Hudson, Jennifer Aniston, Matthew McConaughey and Lance Armstrong, among others. It's already spawned new manufacturing: the SUP boards are specially designed, longer and wider than traditional boards. Meanwhile, multiple SUP magazines are now being published, races and wave-riding contests are popping up every month, and, as with any new-wave trend, a whole slew of entrepreneurs...
...stop playing long enough to finish programming it. "The program wasn't complicated," he told the Guardian. "There was no scoring, no levels. But I started playing and I couldn't stop." The game became known as Tetris, a combination of the Greek prefix tetra and Pajitnov's favorite sport, tennis. (See the top ten E3 2009 Announcements...
...worked to complete the pre-med curriculum. Outside of lab and lectures, Joo stayed involved in the medical community as a member of the Harvard Cancer Society, with which she regularly volunteered at Massachusetts General Hospital. But Joo’s other passion was rugby, the rough-and-tumble sport that her friends said she embraced. “The one thing that I feel most summed her up is that she never backed down from a challenge—be it something huge like her torn ACL in rugby, or something as small as an arm wrestling match...