Word: sportscaninfo
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...result is a product that could completely transform the way we run. "Nike Plus is not just another product aimed at improving the cushioning of the footwear," says Matt Powell, an analyst at SportScanInfo, an athletic-footwear research firm. "It gets at improving the experience for the runner, at building a community...
This extreme collaboration has paid off. According to SportScanInfo, Nike captured 56.7% of the $3.6 billion U.S. running-shoe market through the seven months ending in August 2007, compared with 47.4% in 2006. "No question, Nike Plus is one of the primary drivers of the company's running growth this year," says Powell. Competitors New Balance, Asics and Adidas have lost market share in running shoes...
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