Word: sportscorp
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...What if, after Tiger's hiatus, he emerges contrite, marriage repaired, and his game better than ever? Woods, who earns more than $100 million annually in endorsements, could actually become more valuable after this mess. "It'll be a tale of redemption and forgiveness," says Marc Ganis, president of SportsCorp, a consulting firm. "I guarantee you that somebody has already written the freaking script." (See pictures of Tiger Woods' best victory moments...
...Will this theater strategy pay off? "I give them credit, because boxing needs to try something," says Marc Ganis, president of SportsCorp LLC, a consulting firm. Overall movie theater attendance has actually risen during the recession, so the timing seems right. But Ganis worries that sports consumption has become too personalized - in the living room, on the computer, on the cell phone - for fans to abruptly change their habits. "The days when a mass audience went to movie theaters to watch a live event have come and gone," he says...
...right. But some analysts believe baseball's business decisions will cost the sport down the road. "They gave up too much equity," says Marc Ganis, president of SportsCorp Ltd., a consulting firm. "The initial wide distribution is a great short-term benefit. But it's almost like they're assuming they would not have grown. They could have gotten into 50 million homes and beyond without sacrificing one-third of the ownership. Major sports programming is something viewers will always find...
...least you can see that pretty house or flower on your screen. For a $15 share of Brett Favre, you see his headshot and statistics, information that is available at, oh, about a million different sites on the web. "It sounds incredibly hokey," says Marc Ganis, president of SportsCorp Ltd., a consulting firm. "There's nothing of intrinsic value involved in it. Not even a collectible card. Not even...
...what in the world is this league thinking? Surprisingly, most experts believe a new WUSA can kick. "They are not crazy," says Marc Ganis, president of SportsCorp Ltd., a Chicago marketing firm. "They just have to align their expectations with reality." DiCicco has heeded that advice. In July he called a meeting of about 30 ex--WUSA officials, sports leaders and consultants to revamp the league's business model. Gone are the five-year financial projections relied upon in the old league, which was founded on Web-like hysteria after the 1999 World Cup victory. (John Hendricks, chairman of Discovery...