Word: sportscorp
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That may not be enough. After all, tennis lessons have been around longer than Martina Navratilova. A website adds convenience, but "standing alone, the Tennis Welcome Center program will have marginal impact," contends Marc Ganis, president of Sportscorp Ltd. in Chicago. "What's missing is aggressive economic incentives like equipment discounts and free lessons." Jim Baugh, the former president of Wilson Sporting Goods who now heads up the Tennis Industry Association (TIA), says no tennis governing body can mandate price controls. But Web transparency can create local competition. Says Baugh: "If I'm a tennis club and I know that...