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Word: sportscorp (lookup in dictionary) (lookup stats)
Dates: during 2004-2004
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...what in the world is this league thinking? Surprisingly, most experts believe a new WUSA can kick. "They are not crazy," says Marc Ganis, president of SportsCorp Ltd., a Chicago marketing firm. "They just have to align their expectations with reality." DiCicco has heeded that advice. In July he called a meeting of about 30 ex--WUSA officials, sports leaders and consultants to revamp the league's business model. Gone are the five-year financial projections relied upon in the old league, which was founded on Web-like hysteria after the 1999 World Cup victory. (John Hendricks, chairman of Discovery...

Author: /time Magazine | Title: SPORT: League in Limbo | 10/11/2004 | See Source »

That may not be enough. After all, tennis lessons have been around longer than Martina Navratilova. A website adds convenience, but "standing alone, the Tennis Welcome Center program will have marginal impact," contends Marc Ganis, president of Sportscorp Ltd. in Chicago. "What's missing is aggressive economic incentives like equipment discounts and free lessons." Jim Baugh, the former president of Wilson Sporting Goods who now heads up the Tennis Industry Association (TIA), says no tennis governing body can mandate price controls. But Web transparency can create local competition. Says Baugh: "If I'm a tennis club and I know that...

Author: /time Magazine | Title: Leisure: Finding Their Swings | 5/3/2004 | See Source »

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