Word: sportsmen
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Dates: during 1960-1969
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Something for Sportsmen. What really saved BMW was a management shuffle in 1961-62. The new team included Director Paul Hahnemann, 53, in charge of production and sales, a former Opel man. Looking for a car with popular appeal, he discovered a wide space between the cheap small cars and fat sedans, decided to move into the middle-price range and catch buyers willing to pay a bit more for styling and speed. On the road since 1962, the "New Class" line of cars, so named for its appeal to the modern German, comes in four basic models...
...motorcycles. Last year sales were 71,274 and 9,071 respectively. For Hahnemann, a stocky man who wears slacks and an open shirt to board meetings, it is all good fun. He says: "I bring a sportsman's attitude to business. Business is a game for sportsmen...
SCANDINAVIA has opened its salmon-fishing preserves to the public, and sportsmen can buy rights to fish for rates ranging from $35 to $3,000 a week, depending on the richness of the rivers. A placid but entertaining attraction is the "dollar train" from Stockholm to Lapland, a seven-day, $425 railroad cruise through the magnificence of the fiords and mountain country...
Turtleneck sweaters have long been a staple for winter sportsmen, as well as an indispensable part of the beatnik uniform. The reasons for their popularity are obvious: they look trim and they eliminate the bother of a necktie. They are now being worn with blazers and sports coats to the office (among advertising art directors, the turtleneck has virtually become a uniform). At some small Manhattan parties, half the men now show up in turtlenecks...
Bean believed, and was obviously content in proving, that "it takes a sportsman to design equipment for sportsmen." For more than 50 years, the flinty, down-East salesman peddled wilderness wares of his own making to grizzled backwoodsmen as well as fugitives from Abercrombie & Fitch. Among those who bought his snowshoes, fishing tackle and what have you were Bernard Baruch, Eleanor Roosevelt, Babe Ruth, Doris Day and Amy Vanderbilt. To meet the demand, Bean employed 120 workers, also maintained a 24-hour-a-day, 365-day-a-year ("When hunters need something, they want it right away") retail outlet...