Word: sportsmind
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Dates: during 1980-1989
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...most go-getting New Age entrepreneurs is Chris Majer, 36, president of SportsMind, Inc., based in Seattle. As the corporate name indicates, Majer originally worked mainly on athletic training, though his current clients include not only AT&T but also the U.S. Army. Majer started his military efforts in 1982 with an eight-week, $50,000 training program at Fort Hood in Texas. Traditional calisthenics were replaced by a holistic stretching-warm-up-aerobics-cool-down routine. Soldiers practiced visualizing their combat tasks. The results in training test scores were apparently so good that the Army expanded SportsMind's assignment...
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