Word: sportster
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...Facebook video, the screen is filled with a sea of 20-something men and women cruising on sleek black motorbikes, all of them Harley-Davidson's Sportster Iron 883s. It's part of a marketing campaign to generate buzz around the newest Sportster. "That's hot!" one woman declares on Harley-Davidson's Facebook page, where other minidocumentaries promoting the bike are posted...
Back at Harley's Milwaukee headquarters, one can only hope for heat. Priced at roughly $8,000, the Sportster is positioned to help one of the world's most iconic brands survive the gravest economic crisis in decades. But it must also help Harley-Davidson move beyond its aging baby-boomer base. (See pictures of Harley-Davidson's evolution...
...Raders, 38, an attorney in Denver, for example, found herself nodding off behind her attorney husband Phil Johnson, 46. "His Harley had a backrest!" she complains. "It was like a chair!" She bought herself a Harley Sportster 1200 and took the required course to get a motorcycle license. "It's still romantic," Johnson says, comforting himself. "I always ride behind her to watch and make sure...
...allure of Harley-Davidson," says Ed Aaron, an analyst at RBC Capital Markets. "And the company's supply constraints have benefited the competitors." Hot reality shows like Motorcycle Mania and American Chopper, both on the Discovery Channel, help. Among the 2004 models getting early buzz are Harley's updated Sportster and new four-cylinder-engine models from Honda, Kawasaki and Yamaha, along with Ducati's 1970s-theme retro bikes...
...slugger tore round the Oakland suburb of San Leandro on a motorcycle. As he bolted past a group of astonished friends, Jackson shouted, "I love it!" Then he disappeared back into the traffic. When he finally skidded to a stop, Jackson affectionately patted the borrowed Harley Davidson Sportster and announced, "You sure can raise hell down here...