Word: sportswearâ
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...select group catering to the queens and grandes dames of Europe. Even these moneyed customers consulted a couturier only when they wanted dresses for particularly grand occasions and were willing to spend as much as $1,000 for a brocaded ball gown. For everyday clothes?street dresses, afternoon frocks, sportswear??? the grandes dames considered the little dressmaker around the corner good enough. But after the War there was little demand for expensive robes-de-style and no money to pay for them. So the couturiers set out to supplant the little seamstress around the corner by designing all women...
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